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Outbound for Studio Monday.
Proposal.
Two minutes, top to bottom.
The problem
Cold email worked. The list did not.
An agency tried.
The emails got replies. From startups that could not pay for a video.
Your best clients are not being hunted.
The ones who paid most are 100 to 500 people. Today they find you through Upwork, Google, ChatGPT and YouTube. Nobody goes to them.
The pipeline empties by itself.
One to four videos, then quiet for a year. New companies have to come in every week.
The fix
Start from who can pay.
- 01Build the list on purpose. B2B SaaS and tech, 100 to 500 people, plus startups funded in the last 12 months. The person who owns the marketing budget.
- 02Find the signals. Just raised. Hiring in marketing. No video on the site. A launch with no film behind it. Checked before anyone writes to them.
- 03One personal line, then the ask. What we saw on their site or in their ads. Email and LinkedIn together.
- 04Keep it moving every week. New companies added. Every reply in your Slack. A note every Monday. One new idea a month.
How it has gone before
The Nice Shoes campaign you saw in the Loom, and the same engine elsewhere.
40
Meetings in one quarter. Nice Shoes.
200+
Conversations from cold email. Nice Shoes.
80
Meetings from one campaign. Tearsheet.
Meetings with Apple, Airbnb, CVS Health and Business Insider.
LinkedIn recommendation
March 2025
Clay Certified Solutions Partner. Smartlead Certified Expert. HeyReach Certified Expert. Instantly Partner.
What is included
Six things, every month.
Targeting
Who we go after, written down. Reviewed every month against what replied.
Done whenThe targeting page is in your sheet and you have said yes to it.
Research and list building
New companies every week, checked against the signals. Buyer found, email verified, LinkedIn found.
Done whenThe week’s additions are in your sheet with the signals filled in.
Copy and campaigns
One personal line, then the ask. Email from your domains, LinkedIn from your profile, both at once.
Done whenYou have approved the copy and it is sending.
Replies
Every reply in your Slack the day it lands, with the thread and why we wrote to them.
Done whenNo reply is older than one business day.
Tracking
One note in Upwork every Monday and one Google Sheet. Sent, replies, meetings, what changes this week.
Done whenThe note lands every Monday and the sheet is current.
Improving
One new idea live each month. What worked stays. What did not is cut.
Done whenThe result is in the following Monday note.
Ideas we can run
Just ideas. I bring more as we go. It is the part I am best at.
- 01Just launched, no film. Shipped a product or feature in the last 30 days with nothing moving on the page.
- 02Raised and hiring marketing. Funded in the last 12 months, hiring in marketing, no product video on the site.
- 03Paying for static ads. Running ads on LinkedIn, Meta or Google with still creative. A video built to run as the ad.
- 04The 170,000 views story. Your client's launch video, told to companies with a launch coming.
For Nice Shoes the angle came from Little Black Book. LBB_LINE
Tech stack
You own every account, list and domain. I set them up and run them.
| Tool | What it does | A month |
|---|---|---|
| ClayGrowth plan | Finds the companies and the signals. Who runs ads, who raised, who is hiring. | From $495 |
| InstantlyHypergrowth | Sends the email, warms the inboxes. | $97 |
| HeyReachOne seat | LinkedIn from your profile. | $79 |
| FindyMailStarter | Finds the buyer's email. | $49 |
| BounceBan | Checks every email before it sends. | $34 |
| AnthropicAPI key | The AI that writes the personal line. | $50 to $100 |
| Zapmail | Your five domains and inboxes. | Already yours |
| Claude Code | My engine around Clay. Builds the lists, drafts, reports. | Mine, $0 |
| Total | On your cards. At cost, no markup. | About $800 to $850 |
Why Clay is on the list
It is the one tool here that sees who is running ads, who raised and who is hiring. Every signal on this page comes from it.
If budget is tight
We can skip Clay. The stack drops to about $310 to $360 a month. The ad, funding and hiring checks go with it, and the list is built on size and sector alone.
List prices today. Confirmed in week one once the volumes are set. Nothing is added without your yes in writing.
Three things you asked about
Who owns the data
You do. Every account is on your card and in your name. If we stop, it all stays with you.
If you would rather not answer replies
Say so. I answer them and put two times on your calendar. Priced on its own, agreed before I start.
After three months
We sit down and decide how to take it forward.
The price
$2.5k a month, flat.
$2.5k
A month. Everything on this page.
Stop any month with a week's notice.
How it is billed
Month one on Upwork as four weekly fixed price milestones of $625, each funded before the week and released on the Monday note.
From month two, one milestone every two weeks, $1,250 each.
My promise
Every week the lists grow, the campaigns send, every reply reaches your Slack and the Monday note lands. If a week misses any of that, you do not release that milestone.
Not included
Making the storyboard teasers or any video. Discovery calls, estimates and proposals. Paid ads. SEO. Tool subscriptions, which sit on your accounts.
Revisions
One round on the copy per campaign, inside seven days. Anything outside this page is quoted first.
Next steps
- Thu 13 or Fri 14 NovYou accept on Upwork. Week one is funded.
- Week of 17 Nov30 minute kickoff. Tools on your cards, domains into Instantly, warm up starts.
- Week of 1 DecFirst campaign live. Email and LinkedIn.
You provide
Clay, Instantly, HeyReach, FindyMail, BounceBan and an Anthropic key on your card. Zapmail access to the five domains. Your LinkedIn login for HeyReach. A Slack channel. Your calendar link. 30 minutes for a kickoff. Copy approval inside two business days. Your three to five best past clients, so the list looks like them.
From you
Just let me know this works for you. I send the contract on Upwork, we sign it, week one is funded and we start.
Through Upwork.